Bring the whole go-to-market team. Every plan includes unlimited users, every integration you need to get started, and a 14-day trial with no card.
For teams instrumenting product signals for the first time.
23 / month
$276 billed yearly · save $72
Everything you need to start
For go-to-market teams running renewal and expansion motions.
71 / month
$852 billed yearly · save $216
Everything in Starter, plus
For multi-product companies with compliance requirements.
199 / month
$2,388 billed yearly · save $600
Everything in Growth, plus
Unlimited tracked accounts, single-tenant deployment, custom contractual terms, security review support, and a dedicated Slack Connect channel with our engineering team. Typically for companies above 25,000 accounts or with regulated data.
Prices in USD, excluding VAT. All plans include a 14-day trial — no credit card, full product access.
1,400+ teams have already made the switch
No asterisks and no “contact us” rows. If it is in the table, it is in the plan.
| Feature | Starter$29 / month | Growth$89 / month | Scale$249 / month |
|---|---|---|---|
| Data & sources | |||
| Tracked accounts | 500 | 5,000 | 25,000 |
| Users & seats | Unlimited | Unlimited | Unlimited |
| Event history | 90 days | 2 years | Custom |
| Warehouse sync | |||
| Reverse ETL back to warehouse | |||
| Historical backfill | 30 days | Full | Full |
| Signals & scoring | |||
| Pre-built signal library | 12 | 40+ | 40+ |
| Custom signals | 3 | Unlimited | Unlimited |
| Composite health scoring | |||
| SQL signal editor | |||
| Multi-product rollups | |||
| Delivery & automation | |||
| Slack & email delivery | |||
| Salesforce & HubSpot sync | One-way | Two-way | Two-way |
| Playbooks | 1 active | Unlimited | Unlimited |
| Outcome tracking & attribution | |||
| Webhooks & public API | Read only | ||
| Security & governance | |||
| SAML single sign-on | |||
| SCIM provisioning | |||
| Role-based permissions | |||
| Audit log | 90 days | Unlimited | |
| Data residency (EU / US) | |||
| Support | |||
| Support channel | Community | Priority email | Named CSM |
| First response target | 2 business days | 4 hours | 1 hour |
| Uptime SLA | 99.9% | ||
| Onboarding | Self-serve | Guided | White-glove |
Need something that is not listed? Tell us what you need — roughly a third of our roadmap starts as a procurement question.
“We modelled it against three competitors and Northwind was the only one that did not get more expensive every time we hired. Two years in, the bill has grown with our customer base, not our headcount — which is exactly how it should work.”
Everything about limits, contracts, procurement and refunds — before you have to ask a salesperson.
Any company record that sent at least one event during the billing month. Trials you have not converted, churned customers, and internal test workspaces are all excluded — you only pay for accounts your team is actually working.
Never. Every plan includes unlimited users. We think charging per seat quietly punishes you for giving the whole go-to-market team visibility, which is the entire point of the product.
Nothing breaks and nothing is throttled. We email you at 80% and again at 100% of your limit, then give you 30 days to upgrade or trim. Signals keep firing the whole time.
Yes. Upgrades apply immediately and are prorated to the day. Downgrades apply at your next renewal so you keep what you paid for. Both are self-serve in Settings → Billing — no email to sales required.
Companies with fewer than 20 employees and less than two years of trading get 50% off the first year. Registered non-profits and accredited educational institutions get 40% off permanently. Email billing@northwind.com with a link to your company registration and we will apply it the same day.
Our SOC 2 Type II report, penetration test summary, DPA, sub-processor list and standard MSA are all available under NDA from the trust centre. On the Scale plan we will also complete your security questionnaire, and we accept redlines on the MSA.
Yes on annual plans. We support bank transfer, invoice with net-30 terms, and purchase order numbers on the invoice. Card payments are also fine on any plan.
If Northwind is not working for you in the first 30 days of a paid plan, email us and we will refund the full amount, no questions and no exit survey. After that, annual plans can be cancelled at renewal.
Connect your product data in an afternoon. Northwind starts surfacing at-risk and expansion-ready accounts inside the first week — no data team required.
No credit card · Full product access · Cancel in one click