One platform between your product data and your revenue team
Six capabilities, built to work together. Here is what each one actually does — in enough detail that you can decide without a demo.
Every fact about an account, in the order it happened
Product events, invoices, support tickets, emails, NPS responses and CRM notes converge into one chronological record. Open an account thirty seconds before a call and you already know more than the last person who owned it.
- Identity resolution that maps users to accounts across domains, SSO and shared inboxes
- Billing state inline — failed payments, plan changes and overages next to usage
- Full history from day one — we backfill your events, not just what arrives after signup
Continuous evaluation, not a nightly job
Most tools recompute health once a day and hope nobody notices. Northwind evaluates every account against every active condition as events stream in, so a signal fires within seconds of becoming true — while the customer is still in the product.
- 40+ pre-built signals tuned for PLG, seat-based and usage-based models
- Plain-language builder with an escape hatch to raw SQL on every condition
- Always explainable — each firing links to the exact events that caused it
- Backtesting against twelve months of history before you turn a signal on
Cohorts that are never one export out of date
Build a segment from usage depth, feature breadth, plan, firmographics and billing state. It stays live: an account joins the second it qualifies and leaves the second it stops. Every segment is also a score, so you can rank instead of just filter.
- Composite health scores weighting adoption, breadth, sentiment and payment health
- Cohort comparison to see which onboarding path actually predicts retention
- Shared definitions so CS, sales and finance stop arguing about what ‘active’ means
Turn a signal into a job somebody actually does
A playbook takes a firing signal and produces an action with the context attached: the Slack message with account numbers, the CRM task assigned to the right owner, the drafted email waiting for a human to approve. Every outcome writes back so you can prove which plays worked.
- Two-way CRM sync with Salesforce and HubSpot, mapping fields you control
- Approval steps so nothing automated reaches a customer unreviewed
- Throttles and quiet hours to keep the noise survivable at scale
- Attribution reporting on saved ARR and influenced pipeline per play
Your warehouse stays the source of truth
Read directly from Snowflake, BigQuery, Redshift or Postgres on the schedule you choose, and push scored accounts and signal history straight back out. No vendor lock-in, no shadow data model that drifts from the one your analysts trust.
- Incremental sync on a cron you set, with full lineage on every field
- Reverse ETL of scores, segments and signal events back to your tables
- dbt-friendly — point Northwind at your models rather than raw tables
source: snowflake
warehouse: ANALYTICS_WH
schedule: "*/15 * * * *"
models:
- name: dim_accounts
key: account_id
maps_to: account
- name: fct_product_events
key: event_id
maps_to: event
# push scores and signals back out
reverse_etl:
enabled: true
target_schema: NORTHWINDBuilt for the security questionnaire you have not received yet
Enterprise controls are not an upsell. SAML SSO, granular permissions and audit logging ship on paid plans, and EU data residency is a checkbox rather than a six-week migration project.
- SOC 2 Type II with the report available under NDA, refreshed annually
- SAML SSO and SCIM with automated deprovisioning
- Field-level permissions so revenue data is not visible to everyone
- EU or US residency, chosen per workspace at creation
SOC 2 Type II
Audited annually by an independent firm. Report available under NDA.
EU data residency
Frankfurt or Virginia, chosen per workspace. No extra charge.
SSO & SCIM
Okta, Entra ID, Google and any SAML 2.0 provider. Automated deprovisioning.
Audit log
Every read, write and export, exportable to your SIEM.
Connects to the stack you already run
Native, maintained integrations — plus a documented REST API and webhooks for everything else. No integration is gated behind an enterprise call.
What Northwind replaces
Most customers arrive with three of these four and leave with none of them.
The quarterly health spreadsheet
Someone exports usage, colours cells green and red, and it is stale the day it is shared. Northwind computes the same thing continuously and shows its working.
The Monday pipeline meeting
Ninety minutes reconciling opinions about which accounts are in trouble. Replace it with a ranked list everyone can interrogate before the call.
The internal alerting side-project
A cron job and a Slack webhook that one engineer maintains and nobody trusts. Northwind is the version with backtesting, throttles and an owner.
Customer perspective
“I evaluated six tools. Northwind was the only one where I could read the documentation, understand the data model, and build the signal I actually wanted on the trial — without a solutions engineer on a call telling me it was on the roadmap.”
Director of RevOps, Cadence
Stop finding out after renewal.
Connect your product data in an afternoon. Northwind starts surfacing at-risk and expansion-ready accounts inside the first week — no data team required.
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