One timeline per account
Every product event, invoice, support ticket and email in a single chronological view. No more stitching together five tabs before a renewal call.
New
Signals v3 — continuous evaluation
Know which account to call before the renewal call.
Northwind unifies product usage, billing and support into a single account timeline — then tells your revenue team exactly who to act on today, and what to say.
14 days free
No credit card
Live in an afternoon
Trusted by revenue teams at 1,400+ B2B software companies
HarbourlineCadenceVantiveMerrowNorthgateLumenly
The platform
Everything you need to run revenue on product data
Six capabilities that replace the spreadsheet, the stale health score, and the Monday meeting where nobody can agree on which accounts are actually in trouble.
Signals that actually fire
Define what “at risk” means for your business in plain language. Northwind watches every account continuously and tells you the moment the definition is met.
Segments that stay fresh
Build live cohorts from usage, plan, firmographics and billing state. Segments update within seconds of new events arriving — never a stale CSV again.
Playbooks, not to-do lists
Route a signal to a Slack channel, create the CRM task, draft the email, and log the outcome. Your team gets the next action, not another dashboard to check.
Warehouse-native by design
Sync from Snowflake, BigQuery, Redshift or Postgres on your schedule, and push scored accounts straight back out. Your warehouse stays the source of truth.
Enterprise controls from day one
SOC 2 Type II, SAML SSO, SCIM provisioning, field-level permissions, EU data residency and a full audit log — on every paid plan, not just Enterprise.
How it works
Three steps, one afternoon
You do not need a six-week implementation, a solutions architect, or a new data model. You need your events in one place and a clear definition of trouble.
Connect your data
Drop in the JavaScript snippet, use a server SDK, or point Northwind at your warehouse. Most teams are sending events in under an hour — and yes, we backfill your history.
Describe what matters
Pick from 40 pre-built signals for PLG, usage-based and seat-based models, or write your own conditions. No SQL required, though SQL is there when you want it.
Put it in front of people
Signals land in Slack, your CRM, or an inbox your CSMs already read. Every action writes back, so the next quarter’s model gets sharper on its own.
Signals
Your accounts, ranked by what deserves attention
Northwind evaluates every account continuously against the conditions you care about — not nightly, not on refresh. When an account crosses a line, the right person hears about it the same hour.
- 40 pre-built signals for PLG, seat-based and usage-based models
- Composite scoring that blends usage depth, breadth, and billing health
- Explainable every time — each signal shows the events that triggered it
Playbooks
Delivered where the work already happens
A signal nobody sees is a report. Northwind pushes each one into Slack, your CRM, or a lifecycle email with the context attached — the account, the reason, the numbers, and a draft of what to send.
- Two-way CRM sync with Salesforce and HubSpot, fields you control
- Outcome tracking so you can prove which plays actually saved revenue
- Quiet hours and throttles so your team is never spammed at 3am
Results our customers report
31%
Less logo churn in year one
4 days
Median time to first signal
2.4×
More expansion conversations booked
$1.4M
Median pipeline influenced per year
Self-reported by 180 Northwind customers surveyed in Q1, twelve months after rollout.
Customers
The teams who stopped guessing
Rated 4.8 out of 5 across 312 reviews from CS, RevOps and data teams.
“We were doing quarterly health scores in a spreadsheet that was wrong the day it was published. Northwind replaced the whole ritual in a week, and our first save paid for the year.”
VP Customer Success, Harbourline
“The thing I did not expect: our AEs actually use it. It shows up in Slack with the account, the reason, and the draft email. Adoption was basically instant.”
Head of Revenue Ops, Vantive
“We piped Northwind straight into BigQuery on day two. It is the rare tool that does not fight our data team for ownership of the model.”
Staff Data Engineer, Merrow
FAQ
Questions worth asking
Still not sure? Our team answers in under an hour during European and US business days.
How long does implementation actually take?
Median time from signing up to the first signal firing is four days. If your events already live in a warehouse, it is usually the same afternoon — we read from Snowflake, BigQuery, Redshift and Postgres without an ETL vendor in between.
Teams instrumenting from scratch use our JavaScript snippet or a server SDK and are typically live within a week, including historical backfill.
Do we need a data team to run this?
No. Signals are built from a plain-language condition builder that anyone in RevOps or CS can use. Everything is also expressible in SQL, and every signal shows you the query it compiles to — so your data team can audit it rather than maintain it.
How is Northwind different from our product analytics tool?
Analytics tools answer “what happened to this metric?” Northwind answers “which account should someone call today, and why?” We resolve users to accounts, join usage with billing and support state, and deliver the result as an action in the tools your team already has open.
Plenty of our customers keep their analytics tool. The two do different jobs.
What happens to our data?
Your data stays yours. We are SOC 2 Type II certified, GDPR compliant, and offer EU data residency on every plan at no extra charge. We never train shared models on customer data, and you can export or delete everything through the API at any time.
Can we start on a trial without talking to sales?
Yes, and most teams do. The 14-day trial is the full product with no seat limits and no credit card. If you want a hand with instrumentation, our solutions engineers are free during the trial — but nothing is gated behind a call.
What does pricing depend on?
Tracked accounts, not seats. Invite your whole go-to-market team on every plan. Full detail, including the annual discount and the enterprise options, is on the pricing page.
Stop finding out after renewal.
Connect your product data in an afternoon. Northwind starts surfacing at-risk and expansion-ready accounts inside the first week — no data team required.
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